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louisefuud 320x320Louise

Fuudhood

Louise is a fashion designer. She specialises in mixing neon and patterns on hoods, jumpers and onesies. Her mohican feathered hoods are a particular customer favourite! 

What does your business do?
I’m a fashion designer. I make a bit of everything – menswear, womenswear, clothes for festivals and ski wear. It’s clothing that makes a statement.
 
Why did you start the business?
I used to make clothes with my friends for festivals and they sold really well. Then I started getting approached by shops and online retailers.
 
What is the key to your success?
I have quite a unique style and have built up a good reputation in the industry by making bespoke items. They don’t pay as well but it’s really good for word of mouth advertising.
 
What is it like being an entrepreneur in Hackney?
It’s great. All my suppliers are a 10 minute cycle ride away and it’s really good for meeting clients.
 
What’s the hardest thing about being an entrepreneur? 
In a normal day I work from 10am until 10pm, a long day can be from 10am until 4am! If I stopped putting in the hours the business wouldn’t work.
 
Where would you like to be this time next year?
I’d like a more regular online sales income and I want to have the production out of my studio. I’d also really like a studio assistant.
 
What is it like working in a LYST office?
Everyone is really sociable with each other. In most commercial studios people don’t really socialise with each other, but here everyone is younger and at a similar stage with their business. We give each other advice.
 
What difference has LYST made to your business?
I used to work in my friends basement and it was horrendous! I told Cliff when I moved here that it felt like paradise. The space is amazing and I feel more professional.
 
www.fuudhoods.com